Ceostra are experienced business growth professionals who have a proven track record of helping owners and directors of medium sized businesses create and implement strategy to provide competitive advantage and successfully grow their businesses.
National Enterprise Week is designed to encourage young people to think entrepreneurially, to get them excited about the possibilities of starting up a business and to mark a step change in the creation of a more dynamic enterprise culture in the UK.
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Ceostra / National Enterprise Week
Nature of the brief
Our clients were engaged by The Essex Innovation Network, which comprises local universities, regeneration and business agencies as well as the County Council, to organise a conference at Anglia Ruskin University for National Enterprise Week.
The conference entitled ‘A Taste of Success’ was aimed at students aged 18 to 24 years. This comprised a workshop together with presentations from entrepreneurs to inspire these young people to be enterprising and encourage the use of their ideas to further their careers or set up their own businesses.
We were briefed to produce a series of display graphics, delegate packs and other materials that would appeal to this student age group and provide a strong visual message for the conference.
The challenge and our approach
The result needed to attract an enterprising audience and our inspiration came from street culture. Our imagery featured snapshots of urban landscapes combined with motivational messages to appeal to this ambitious audience.
The display graphics and posters succeeded in grabbing the attention of the students and created an exciting atmosphere which was reinforced by our delegate pack.
Painter Ink created an eye catching, funky design with a professional feel that engaged well with the students' liveliness and entrepreneurial spirit. It was an important contribution to the overall success of the event.
Sally Brazier, Principal